Elements Rolling Papers

About Elements

Elements is the rice-paper specialist made by HBI International — the same parent company as RAW. Where RAW emphasizes unbleached hemp-fiber sheets, Elements is built around 100% rice paper: an ultra-thin, ultra-clean sheet that burns slow, leaves minimal ash, and produces almost no chemical aftertaste. The line has built a dedicated following among rolling enthusiasts who prefer rice over hemp for the cleaner burn profile.

For retailers, Elements occupies a specific shelf position: the rice-paper option that completes a serious paper wall. Customers who already buy RAW and OCB regularly add Elements as the rice-fiber alternative, and the brand has strong enough consumer recognition (often via the iconic red-and-black booklet design) that it sells itself once visible on the shelf. Authorized distribution and direct-from-HBI sourcing means no gray-market concerns.

Our Elements lineup at a glance

• Elements Ultra-Thin Rice — the flagship. 1¼, 1½, King Size Slim, and Single Wide booklets. The same booklet design across all sizes makes shelf-side identification easy for customers.
• Elements Pre-Rolled Cones — 1¼ and King Size formats in 6-pack, 50-count, and 1000-count bulk display options.
• Elements Tips — perforated tip booklets and pre-rolled tips that complement the rice-paper booklets.
• Elements Artesano — the booklet that includes papers, tips, and a built-in rolling tray in a single package. Strong gift and impulse SKU.
• Elements Rolling Trays & Accessories — metal trays in multiple sizes and the branded accessory program.

Why retailers stock Elements alongside RAW

The same HBI customer who buys RAW Classic for the hemp-fiber burn often buys Elements for the rice burn — not as a substitute but as a complement. Customers buy them in the same trip and use them for different occasions. Stocking both lines captures the full HBI customer rather than half.

Elements also pulls a specific consumer segment: the customer who specifically asks for rice paper. That customer skips stores that only stock hemp. Adding Elements next to RAW completes the natural-paper offering and captures incremental demand.

Merchandising Elements

Place Elements directly adjacent to RAW Classic on the paper wall, with the King Size Slim at eye level and the 1¼ below it. Stock the cone 6-pack and the Artesano booklet near the register as impulse SKUs — the Artesano in particular is a strong gift-purchase item at $7–$10 retail.

If your paper wall has room, dedicate one shelf to the "Rice Paper" line including Elements and any other rice-fiber SKUs you carry. The category callout drives customer self-selection.

Margin notes

Elements margins typically run 55–65% across the booklets and cones. The Artesano (with tray) returns 60%+ thanks to a higher retail tier. Elements rolling trays sit at 60–70% margin in line with other premium tray SKUs.

Wholesale FAQ — Elements