RAW Papers

About RAW

RAW is the brand that defined the natural rolling-paper category. Manufactured in Alcoy, Spain — the global capital of cigarette-paper production — RAW papers are unrefined, unbleached, and additive-free, made from a proprietary hybrid blend of natural plant fibers that gives them their iconic brown color and slow, even burn. Since launching in the mid-2000s under founder Josh Kesselman, RAW has grown into the single most-asked-for rolling-paper brand at smoke shop counters in the United States, with consumer recognition that rivals tobacco-era heritage brands.

For independent retailers, the implication is straightforward: not carrying RAW costs sales. Customers walk in asking for “a pack of RAW” the same way they ask for a Bic. Our wholesale RAW catalog covers the full line that drives that demand — Classic unrefined, Organic Hemp, Black (ultra-thin), pre-rolled cones, tips, and the entire rolling-tray and accessory program. We carry these at authorized-distributor pricing, ship in 1–2 business days, and never cross-sell gray-market product alongside.

Our RAW lineup at a glance

• RAW Classic — the brown unrefined sheet that built the brand. Available in 1¼, 1½, King Size Slim, and Single Wide formats. Slow, even burn with no chemical aftertaste.
• RAW Organic Hemp — pure hemp fiber for the customer who wants an organic-certified paper. Same sizing as Classic. Strong sell-through in vape-shop crossover demographics.
• RAW Black — ultra-thin pressed paper for connoisseurs. The Black SKU commands a 30–40% premium over Classic at retail.
• RAW Pre-Rolled Cones — the bestselling consumable category in the brand. Classic and Organic Hemp, multiple sizes (1¼, King Size, Lean), 3-pack to 1000-count bulk.
• RAW Tips — original, perforated, wide, and rolling-tip pre-rolled. The companion impulse-purchase that lifts paper transactions.
• RAW Trays & Accessories — metal trays in multiple sizes, rolling supplies, and branded merchandising. The trays alone are a $20–$50 retail SKU with strong margin.

Why retailers anchor their paper section on RAW

RAW is what is called a destination SKU: customers cross the threshold of the store specifically to buy it. That changes the math on the section. A 50-pack box of RAW Classic 1¼ ships at a low wholesale unit cost, retails for around the $2–$3 mark per booklet, and reorders predictably every 7–14 days at a moderate-traffic shop. The pre-rolled cones — particularly the 3-pack format — act as a higher-AOV companion at the same display, often pulling $7–$9 retail per pack.

The other reason RAW dominates the category: it serves as the floor of the paper wall. Once a customer sees RAW on your shelf, they trust that you stock a serious selection. That spillover effect lifts adjacent rolling-paper brands and tips — OCB, Elements, Blazy Susan, and VIBES all sell better next to a well-stocked RAW section than they do as standalone offerings.

Merchandising tips for the RAW section

Build your paper wall in tiered shelves with RAW Classic and Organic Hemp at eye level, Black on the top shelf as the premium anchor, and pre-rolled cones in branded display boxes on the counter or end-cap. The 3-pack cone format is an impulse item — keep stock within arm's reach of the register, never on a lower shelf where it gets overlooked.

RAW also publishes branded POP and counter displays through authorized distributors. Ask your account contact about availability of the RAW cone tower display, the King Size pre-rolled display tin, and the metal rolling tray spinner. These are no-cost merchandising tools that recover their cost in lifted sell-through within one to two reorder cycles.

Margin notes

Wholesale-to-retail margins on the RAW line consistently hit 50–65% across SKUs, with the pre-rolled cones and accessories sitting at the higher end. A typical Classic King Size 50-pack moves at a ~55% margin; pre-rolled cones move at 60% or better. RAW trays and accessories carry the highest absolute dollar margin in the line. None of the consumable SKUs are MAP-protected at retail; you set your shelf price.

Wholesale FAQ — RAW