Lighters | Torches

About wholesale lighters & torches

The lighter and torch category is the highest-velocity counter-merchandise section in any smoke shop or convenience retailer. Customers ask for lighters by name — specifically by brand name — and a well-stocked lighter section at the register lifts attach-rate on paper, glass, and accessory purchases by a measurable double-digit percentage. With 115+ active lighter and torch SKUs in stock, our wholesale catalog is built for retailers who treat the lighter counter as a profit center, not a commodity.

We carry the full BIC and Clipper authorized lineups, the deep Zico premium-torch catalog, plus Maven, Eagle, and the long tail of branded butane torches. Wholesale pricing is competitive on the velocity SKUs (BIC, Clipper) and margin-friendly on the premium SKUs (Zico, multi-jet torches). The full lineup ships ground-only under standard hazmat classification, which we handle on our end so your order arrives as a single shipment.

What's in the wholesale lighter catalog

• Disposable Pocket Lighters — BIC Maxi, BIC Mini, fashion prints, special editions. The default-impulse counter SKU.
• Refillable Pocket Lighters — Clipper Classic, Clipper Fashion, Clipper Licensed Editions, Clipper Mini. The rolling-customer favorite with the removable-flint mechanism.
• Single-Flame Butane Torches — pocket-size jet torches from Zico, Maven, and Eagle. The entry-tier torch SKU at $5–$10 retail.
• Multi-Jet Butane Torches — 2-jet, 3-jet, and 4-jet torches for cigar and concentrate use. $15–$35 retail; the section's highest-dollar contributor.
• Butane Refill Cans — 5oz and 10oz refill butane from Zico, Vector, and brand-specific lines. The repeat-purchase tied SKU.
• Long-Reach & Utility Lighters — BIC Multi-Purpose for candle, grill, and fireplace use. Seasonal velocity (fall/winter strongest).

Top brands in the lighter category

• BIC — the default. Maxi, Mini, fashion, licensed, and the 50-count merchandising tray program.
• Clipper — refillable Spanish lighters with the removable flint. Solid, pattern, and licensed editions.
• Zico — the premium torch line. Single-flame and multi-jet butane torches plus butane refill cans.
• Maven — specialty premium torches with refined design.
• Eagle — entry-tier torch lighters at the $5–$8 retail price point.

How to stock the lighter counter

The lighter counter is the most-active impulse-purchase position in the entire shop. Every customer crosses it during their transaction. Use it deliberately. Start with a BIC 50-count tray as the foundation — solid colors plus the current fashion print. Add a Clipper tray next to it for the refillable demographic. Add a Zico single-jet torch facing for the upgrade tier.

Position butane refill cans on the bottom shelf near the torches, where they catch the eye of any customer who knows their torch is low. The refill-can attach-rate to torch purchases is one of the strongest in the entire shop — over half of torch customers add a refill in the same trip when the can is visible.

Avoid the temptation to substitute no-name lighter brands at the counter to chase margin. The customer who walks in asking for a BIC and gets handed a generic lighter often declines the sale or walks next door. The velocity loss is far more than the margin gain.

Margins on wholesale lighters

• BIC Maxi/Mini — 35–45% retail margin. Lower percentage but compensated by velocity.
• Clipper Refillable — 45–55% margin. Fashion and licensed editions push 55–65%.
• Single-Flame Torches — 55–65% margin.
• Multi-Jet Torches — 60–70% margin.
• Butane Refill Cans — 65–75% margin. The silent profit driver of the section.

Wholesale FAQ — Lighters & Torches