OCB Papers

About OCB

OCB is a 200-year-old French heritage rolling-paper brand — one of the oldest continuously operating cigarette-paper houses in Europe. Made by Bolloré Group, OCB papers are produced at the Odet factory in Brittany using flax fiber and traditional milling techniques that yield the famously thin, even-burning sheet the brand is known for. For the American smoke-shop and convenience market, OCB is the premium European option on the paper wall — the brand customers reach for when they want a tier above the mass-market.

OCB's modern lineup spans the Premium (slim King Size with magnetic closures), Organic Hemp (USDA-style organic certified), Bamboo (eco-positioning), and Virgin Unbleached lines. The Cone format covers all major sizes. For a retailer building a complete paper wall, OCB is the European premium anchor that earns its real estate next to RAW and Elements.

Our OCB lineup at a glance

• OCB Premium — the brand's flagship. Slim King Size papers with the iconic magnetic closure on the booklet. Ultra-thin sheet, slow burn, distinctively French.
• OCB Organic Hemp — certified-organic hemp fiber. 1¼ and King Size formats. Strong sell-through alongside RAW Organic Hemp on the natural-paper wall.
• OCB Virgin Unbleached — brown unbleached natural-fiber line. Direct competitor to RAW Classic at a similar retail price point.
• OCB Bamboo — bamboo-fiber papers that lean into the eco-conscious consumer segment.
• OCB Cones — pre-rolled cones in 1¼, King Size, and bulk display formats across the major OCB sheet types.
• OCB Tips & Accessories — perforated and pre-rolled tips, the OCB rolling tray line, and branded accessory program.

Why retailers stock OCB on the paper wall

OCB occupies a specific psychographic on the paper wall: the customer who has tried RAW, knows the natural-paper category, and is looking for the next tier up. That customer pays a premium and reorders predictably. OCB also captures the European-heritage seeker — the consumer who recognizes the brand from travel or imported channels and trusts it because of provenance.

The Premium magnetic-closure booklet is a tactile differentiator that no other major paper brand offers; customers who try it tend to return for it. The Organic Hemp line is the premium competitor to RAW Organic and sells especially well in college-town and metro markets.

Merchandising OCB

Place OCB Premium at eye level near RAW Classic on the paper wall — the two together signal a serious section. Stock the magnetic-closure Slim King Size as the lead SKU and pair it with OCB Cones in the same size below it. Position the Organic Hemp line adjacent to RAW Organic to give customers a cross-shop comparison.

The OCB rolling tray line is the upgrade tray for shops that already carry metal trays from RAW or Blazy Susan — OCB's tray finish and graphic design lean cleaner and more European, which appeals to a slightly older buyer demographic.

Margin notes

OCB margins typically run 50–60% on the paper booklets, lifting to 60–65% on the cone formats and 65%+ on the trays and accessories. The Premium magnetic-closure papers carry the highest absolute-dollar margin in the line thanks to a $4–$6 retail price point on a low wholesale unit cost.

Wholesale FAQ — OCB