Rolling Papers | Cones | Wraps

About wholesale rolling papers, cones & wraps

The rolling-paper wall is one of two things that defines a smoke shop's identity (the glass case is the other). With 223+ active SKUs across booklets, pre-rolled cones, wraps, and rolling kits, our wholesale paper inventory covers every major brand and format that customers walk in asking for. The catalog is built for retailers running deep paper sections that capture every visitor regardless of brand preference.

We carry the full lineup of the dominant paper brands — RAW (the unrefined heritage brand), OCB (French premium), Elements (rice paper specialist), Blazy Susan (pink papers), VIBES (the Hemp/Rice/Ultra-Thin/Organic Hemp four-sheet system), King Palm (palm-leaf wraps), and the long tail of regional and niche brands that round out a complete wall. Authorized distributor relationships mean every SKU is genuine, current packaging, and current branding.

What's in the wholesale paper catalog

• Rolling-Paper Booklets — 1¼, 1½, King Size, Single Wide, and Lean formats. Across every major sheet type: classic unbleached, organic hemp, rice, ultra-thin, and specialty (bamboo, flax, pink).
• Pre-Rolled Cones — 1¼, King Size, Lean, and bulk pack formats. Single-pack, 3-pack, 6-pack, and 50–1000-count display configurations across all major brands.
• Tips & Filters — pre-rolled, perforated, wide, and rolling tips that complete the booklet sale. Strong attach-rate at the counter.
• Wraps & Blunts — palm-leaf (King Palm), hemp wraps, and alternative-to-tobacco wrap formats. The growing-category sub-segment.
• Rolling Kits & All-in-One — Elements Artesano, Blazy Susan starter packs, and the multi-component kit SKUs that drive higher AOV.

Top brands on the paper wall

• RAW — the heritage brand. Classic, Organic Hemp, Black, cones, and the full accessory program.
• OCB — French premium. Premium magnetic-closure booklets, Organic Hemp, Virgin Unbleached, and Bamboo.
• Elements — the rice-paper specialist. Ultra-Thin booklets, cones, Artesano.
• VIBES — four-sheet system: Hemp, Rice, Ultra-Thin, Organic Hemp.
• Blazy Susan — pink papers and cones, with the iconic lazy-susan rotating display.
• King Palm — hand-rolled palm-leaf wraps in Mini, Slim, King, and flavored cones.

How to stock a serious paper wall

Build the paper wall as a destination, not a side-shelf afterthought. The most-profitable shops we work with dedicate 8–15 linear feet of wall space to papers alone, with depth and rotation. Lead with RAW Classic at the leftmost position (the highest-velocity SKU at most retailers), then arrange brands by category — classic/unbleached, organic, premium, specialty — rather than alphabetically.

King Size formats sell faster than 1¼ in most US retail markets; stock King Size deeper. Cones outsell booklets in absolute units but command a similar dollar margin per pack; carry both. Tips are an attach-rate SKU — keep them adjacent to the booklets they complement (RAW tips next to RAW papers, OCB tips next to OCB papers) so customers see them in context.

If counter space allows, add a Blazy Susan rotating display or a RAW cone tower as the lead merchandising on the counter. These displays drive impulse cone purchases that lift section revenue 20–30%.

Margins on rolling papers and cones

• Standard booklets — 50–60% retail margin.
• Premium booklets (Ultra-Thin, Organic, Magnetic-Closure) — 55–65% margin with stronger price tolerance at retail.
• Pre-rolled cones — 60–70% margin. The cone format consistently outperforms booklets on percentage margin.
• Tips & filters — 65–75% margin. Low wholesale unit cost and strong retail tolerance.
• Wraps (King Palm, hemp wraps) — 55–65% margin. Premium pricing on the alternative-to-paper format.

Wholesale FAQ — Rolling Papers, Cones & Wraps